What are URL Shorteners?
When dealing with mobile marketing,
one term that might come up is URL shorteners. Basically, sending out a
URL is providing a link for someone to click. This routes them back to
the sender’s page. This URL link is embedded into an SMS message used
for advertising. When sending out these messages, a text message has
limited characters. There are websites that marketers can go to have
their URL shortened. This shortened URL will still get people to the
same site, but takes up less space in the SMS or mobile message.
Many consumers may think there is not benefit to a shorter URL;
however, they are easier to remember because they are shorter in length.
They also are easier to remember because they have fewer characters.
Trying to tell someone a URL over the phone might be misunderstood or
even copied wrong. With a smaller URL, there leaves less room for error.
We all have typed a website address over and over and still did not get
it right. That is because when there are many characters, there is room
for error. There are many free websites that will shorten any URL for a
business. The service will continue the relationship between the two
links and will pass on anyone who visits the short URL to the longer URL
page.
One of the reasons that the smaller URLs have become
popular is Twitter. This website will only allow 140 characters, making
it hard to post a URL which can be up to 100 characters. The new,
shorter URL’s are never more than 20 characters. Because they are
shorter, they are perfect for social media usage. Here are some reasons
why businesses and consumers should use shorter URL’s:
1. The
links are easier to manage. With them being only 20 characters, it is
easy to share and spread the word. When they are over 100 characters, it
leaves too much room for error.
2. These URLs easier to
track. They allow businesses to compile data based on the people who are
clicking on them. They can use these demographics to track and monitor
the comings and goings on their site.
3. Using shorter URLs
allow people to successfully transfer them to social media outlets.
Social media outlets are being used by businesses more frequently. This
just makes linking it to a site easier.
Though some may not
like using the shorter URLs, having a presence in the social media make
it necessary. Any tool to help consumers be directed to the business
owner’s page is helpful. Whatever methods used is for the benefit of the
customers and attracting more customers is what social marketing is all
about.
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