What is SMS Marketing?
There are a couple
different names, but it is basically mobile marketing, or advertising
done through cellular phones. More than 90% of the population has
cellular phones, which is why this method of advertising is so
effective. Of the population that has cell phones, more than 95% have
the capability to receive SMS marketing messages.
SMS is an
acronym which stands for “short message service”. This refers to text
type messages that can be sent mobile to mobile or computer to mobile.
Business owners are getting in on this cutting edge technology to reach a
different clientele than they could with older methods. The days of
newspapers, televisions, radio, and brochures are having virtual
competition. While all of things have their place and there are many
people who use them, the new generations of consumers are technological
junkies. The average person received email, text messages, bills and
various things all through personal cell phones. With the latest in
marketing and advertising, messages can be sent right to the phone; and
on average, it is read within 4 minutes.
Imagine sitting at
work and receiving a SMS message that a favorite department store is
having a huge sale. What if they were to offer a coupon in that SMS
message? It sounds appealing to those who frequently shop there. This
method of advertising is highly effective because it targets a specific
group. If a home improvement store wanted to send out messages about a
sale, they would send them to most men and women within a certain
demographic range. The same would go for a big and tall store for men;
they would target men, obviously. But, it is this very method of
targeting that allows business owners to get a target audience and focus
on them.
Here are some things that SMS marketing will allow the common business to do:
•Coupons-Announce sales and let the public know about promotions. Can
even target frequent shoppers to make sure this is a sale for select
people.
•Interaction-Through application, the public can
actually interact with the businesses products through a process called
text to screen.
• Have Fun-Running poles or contests are great data builders. People are always up for something that is free or almost free.
For those who still might be contemplating whether they should utilize
SMS marketing, they should look at statistics. Traditional marketing
only has an effective rating of around 1% to 3%, which is rather low
considering the cost associated. Looking at the SMS side, 23% of all
messages sent are getting responses. The costs are relatively low
considering the costs of traditional advertising. An ad in a newspaper
can cost thousands of dollars, just in black and white. The cost of SMS
is a mere fraction of that. Hooking up with a company to help a business
get off the ground is a wise choice. There are numerous companies which
can offer direction and can manage the whole process for a business. It
would make this new form of marketing easier and more cost effective.
Solutions
- What Is A QR Code?
- How Do QR Codes Benefit Local Businesses?
- What is Near Field Communications?
- How Near Field Communications Will Change How We Pay For Things?
- What's the difference between NFC and Bluetooth?
- Using Internet Mobile Marketing In Today’s Businesses?
- What is SMS Marketing?
- What are URL Shorteners?
- Helpful Mobile Marketing Tips
- Why Every Business Should Use Mobile Phone Advertising?
- History of Video Games