Helpful Mobile Marketing Tips
Mobile marketing has definitely
grown in popularity. It is said that by the end of the year 2012, more
than 22% will make up search revenue. Without a doubt, mobile marketing
is going mainstream. These new marketing methods are replacing old and
tired ones, as well as getting a whole new group of people interested in
businesses. Using target audiences, advertising can be specifically
generated and targeted to that demographic.
To have a
successful marketing campaign, there are many things that need to be
done. Here are some tips to help develop the best mobile campaign a
business can:
1) Make It Fun: Not only is mobile marketing used
for advertising, but also as a source of entertainment. Pairing the two
worlds, business and pleasure, is a unique advertising perspective. The
rule of thumb is to do advertising in bite-size chunks so not to
overwhelm the people. This must be done successfully, or it will drive
customers away rather than recruiting them. Most people at the airport
or train station are waiting and standing in line, surfing the web on
their phone. The ever-present need for people to be on their phones can
work to the advantage of the business.
2) The Power of the
Phone: Twenty years ago when popular TV shows began having cellular
phones, they seemed like something foreign. Today, most everyone in
passing has a phone attached to the side of their head at all times. The
ability to use cell phones as opposed to hard wired phones is
ingenious. The cell phone can reach further than a wired phone or even
the Internet. Cell phones have quickly become a time efficient way to
manage one’s life. From paying bills, playing games, banking, and
shopping, it is a way of life. It is important to make the mobile
strategy easy; but more than anything, make it pertinent and
individualized.
3) Using the Phone: Increasingly, consumers are
using their phones to capture real-time events happening in everyday
life. This is a great opportunity for building a community and engaging a
business's customers to participate by submitting their own films
directly from their handsets.
4) Integrate All Methods
Together: While mobile marketing cannot be a main source of advertising,
grouping it together with other methods can be helpful. Using campaign
ads in a newspaper along with mobile message can be productive. It is
also important to utilize the QR codes that are becoming popular. With
the use of these codes, it can link one directly to the website. Between
social marketing, mobile marketing, and QR codes, the options are
endless on where a business can go.
5) It’s better to give
Than to Receive: One of the easiest ways to use SMS marketing is to give
something away. Everyone wants something for free and if a business
wants their customers to talk to them, then they will definitely want to
offer incentives. Coupons are another great thing that works well. With
the economy being the way it is and extreme couponing at an all-time
high, people are looking for the good deal. Also offering everyday
information like the weather or even local events will help attract
interest to the page and get the message out there about the company.
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